Repositioning: when a trust becomes techy
Changing the Game in Trust Services with Smart Communication.
In the dynamic world of business, innovation often thrives at the intersection of expertise and vision.
This is the journey of Clairelise Nguyen, an adept financial professional, who co-founded Experia, a trust company that is more connected to the realities faced by SMEs and their leaders.
Her partnership with us transformed Experia’s trajectory, through aligning smart communication strategies with business objectives.
Clairelise Nguyen holds a federal patent in finance and accounting, and with 20 years of experience in leading roles within large corporations, she identified a significant gap. She realized that many existing trust companies failed to address the practical needs of SMEs and their leaders. In 2015, fueled by this understanding and a desire to make a change, she co-founded Experia.
Beyond traditional trust company operations, Experia, under Thang Nguyen's stewardship, aimed to leverage technological innovations. Their solutions spanned from accounting and controlling to legal consulting, payroll management, and insurance.
Yet, the challenge lay in widening their market presence and resonating their vision with potential clients.
Key Numbers
1
new positioning
1
brand
1
website
1
new positioning
1
brand
1
website
40
content produced
Summary of the collaboration
Choosing to collaborate with Lamkarfed & Companies wasn't just a decision; it was a strategic move. Our expertise, combined with our in-house content and video production capabilities, were exactly what Experia needed. Together, we worked on:
Our mission
01
Strategy formulation
Positioning Experia as a frontrunner in the technological trust space.
02
Service enhancement
Redefining Experia’s range of services and activities
03
Branding
Setting up a unique positioning, a new website and a communication strategy.
04
Boosting visibility
Enhancing Experia’s media capital through content and video production.
05
Holistic approach
Rebranding, website creation, SEO optimization, and high-value content delivery.
04
Boosting visibility
Enhancing Experia’s media capital through content and video production.
05
Holistic approach
Rebranding, website creation, SEO optimization, and high-value content delivery.
06
Rebranding
The entire Batmaid platform underwent a strategic rebranding to resonate with its new global audience.
07
Stakeholder engagements
We facilitated dialogues with unions and SECO, bolstering Batmaid’s industry relations.
Results
Metrics
Results Metrics
1
New platform
00
Pitch deck and social media templates
40
Content produced
Brand Influence? Expansion? Digitization? Let us know
how we can help .
